Paprika is considered a classic on the spice shelf. Its strength lies not only in its excellent taste, but also in its intense color strength. savory rice and meat, tasty paprika chicken and fiery goulash only get their characteristic appearance and incomparably spicy aroma as a result of it. When it comes to spice peppers, the ASTA value is the measure of all things. It provides information concerning the intensity of the color strength. The higher the ASTA value, the higher the quality of the paprika powder. Hot paprika has a high capsaicin content which gives it its heat, and an ASTA value of 60.