Paprika is an indispensable part of the kitchen and its sophisticated nuances ensure exciting taste experiences. The range of paprika varieties on the market is huge. From temperamentally hot to mildly spicy, there is a "powder" to suit every taste. The pod originated 9,000 years ago in Central and South America. Today it is cultivated worldwide. The raw material for our Paprika Rubino comes from the Serbian province of Vojvodina, which, with its many hours of sunshine, provides the optimal conditions for the pods to thrive. This gives it its sweet and fruity flavor. With an ASTA value of at least 160, it is considered extremely color stable and can be found at the very top of the quality scale.